Early Learning is Fun (ELF) is a community initiative to promote the importance of investing in children under five years old. The program recognises that learning is a social process, facilitated by relationships between children, their families and their communities. The better the relationships, the better the outcomes for children. Through print based resources, ELF supports parents and carers to understand that with their active support, children’s learning can be enriched and the child-caregiver bond strengthened. ELF activities encourage parents to connect with their children every day: to read stories with them, to talk with them, to sing songs and nursery rhymes with them, and to play with them.