The need for collective action to address pressing social issues has never been more urgent. Social responsibility, the idea of acting for the benefit of society at large, is gaining increasing importance for many Australians.
That's why we're excited to launch the Berry Street Change Collective, our new social change initiative uniting organisations and individuals to drive social change together. The Change Collective is driven by the belief that we can achieve far more together than we can alone.
Driving positive change together
How you can get involved in the Change Collective
More and more Australians are supporting organisations directly engaged in addressing social issues.1 Studies have shown that 78% of individuals believe brands must do more than make money; they should also positively impact society.2
It's clear that there's a growing demand for meaningful social change initiatives.
One of the key strengths of the Change Collective is its ability to deliver tangible benefits beyond traditional philanthropy. From enhanced customer loyalty to boosted employee morale and improved brand reputation, joining the Change Collective offers many advantages.
We invite you to join us in shaping a brighter future for all. Together, we can make a meaningful difference in our communities.
Join us today in driving positive social change. Visit berrystreet.org.au/change or contact Christopher MacLeod, Corporate Relations Manager, to learn more.
*Names changed and stock images used to protect the privacy of our service users.
1Charitable giving behaviour in Australia’, McCrindle, 2023
2Porter Novelli/Cone Purpose Biometrics Study, 2019